Marketing Tips, Insights and Blogs

One of the early topics that always comes up in discussion about potential website designs (and redesigns) is SEO - search engine optimization. At Thrive, we believe that your website team should also be your SEO team. But what sorts of things do we focus on when it comes to SEO? What will make your page rank higher at the most popular search engines?
Hiring a brand design agency feels like a big deal, and that's because it is! For starters, it shows that you're serious about your branding and marketing, but that often comes with a price tag to match. It's a lot of money for small- and medium-sized businesses, so what do you get for that kind of an investment?
Like to learn how you can make your recreational marine industry brand shine? In this article we break down a few key components to happy sailing.
Did you know that since 1990 big businesses eliminated 4 million jobs? Sounds about right to me but what surprised me is that small businesses have added 8 million jobs in that time. That's right, the little guy is standing up to the big box giants. 23 million small businesses make up 54% of U.S. sales. That's impressive.
We live in a fast paced world. I'm sure this isn't new information to you. We process what we need to and the rest falls by the wayside. Because so much can be said with the right photo, we often rely on photography to get the point across at a speed that words just can't. When selecting imagery for a project, you only have a few choices: you can shop for stock photography, you can take your own photos, or you can hire a professional photographer. In this article, take a look at the pros and cons of each so you can decide when to use stock images, and when to go pro.
Ever feel like looking for something on the web is akin to the proverbial "needle in a haystack"? Us too. And it can be frustrating. When you are designing, developing and marketing your website - you should do everything possible to make the content in your website easy to find. This isn't only accomplished through the design of your site, but also takes into consideration how folks are getting to your site and its content in the first place.
Like to learn more about the psychology of website design? This article touches on how elements of your website effect your users' behavior.
Email newsletters are great. They can be simple or complex, delivered on any schedule, and can range from promotional to informational to just plain fun. But often, they're an overlooked part of the brand experience. They walk this middle ground between website and social media.