Our Story, Folks & Values

There's Passion in this group

At Thrive, we help boating, fishing and paddlesport companies achieve their potential through beautiful design, a firm marketing strategy, and expertly-developed, custom websites that speak to enthusiasts. And in our spare time, we like to play outside.

The Thrive Team

Jay Rieckmann Creative Director & Principal
Susan Rieckmann Art Director & Principal
Marcus Burnette Senior Front End Developer
TJ Rogers Front-End Developer
Jessica Anderson Senior Designer

Since 1994 we’ve helped to shape our clients’ brands, across many different industries, both locally and nationally. From manufacturing to healthcare to the surf shop around the corner, we’ve provided full-service marketing & creative solutions to clients from all walks of life.

While we’ve been successful for our clients and as a business, we haven’t always enjoyed every industry we’ve worked with and we all know what it’s like to work on a project or with a client that we really don’t mesh with on every level. In some cases, the end product just isn’t what we know it could be and in extreme cases, the project and relationship suffers.

This is exactly why, as we celebrated 20 years as a company, we decided to re-brand & reinvent ourselves. We narrowed our focus considerably. Rather than trying to be everything to everyone, we very intentionally channeled our energy and efforts towards businesses in the boating, fishing and paddlesport industries. These are areas that we’re personally passionate about and know wholeheartedly that by narrowing our field of focus, we’ll not only be more successful but the work and results we provide for our clients will soar as well.

Our Core Values

Excellent Quality

We take pride in our work and it shows in every detail, every time. We consider it an honor when you put your trust in us.

Focused on Results

When you obtain favorable outcomes from our strategies, we claim victory. Your successes are our successes and we want to win together.

Build Solid Relationships

We’re friends with our clients and each other. At the end of the day, we believe life is about the connections we make and the relationships we develop.

Personal accountability

You can depend on us to take care of your business needs. We strive to be responsible, ethical and reliable in everything we do.

Planning beats guessing

Through research, planning and creative, we’ll develop and execute a campaign that targets your message to your customers.

Clean and simple is better

Let’s face it, the world is a busy, noisy place. Your business doesn’t have to be. We’ll create a strategy that will reflect your brand and be inviting to your customers.

Honesty is everything

The combination of solid relationships and personal accountability equates to integrity and straightforwardness of conduct. Honesty is who we are and what we believe.

We are teachers and students

We have a love of learning. Whether acquiring new skills, gaining new knowledge or experiencing new adventures, we love to share what we learn.