18 Jan 2018

The Modern Marketing Ecosystem and Its Components

In order for your marine, paddlesports or fishing company to generate opportunity through its marketing, it needs a well-balanced marketing engine full of inbound and outbound tactics.

18 Jan 2018

What Does a Website Cost for a Boat Company? (And How Should I Budget for It?)

03 Jan 2018

The Role Your Website Plays in Your Brand’s Marketing Ecosystem

Have you truly considered what role your website plays in your overall marketing ecosystem?

02 Jan 2018

What You Should Know About SEO and SEM Today

Learn how to develop an SEO and SEM strategy for your boating company. In this post we share the difference between "pull" and "push" marketing and why content is STILL king.

01 Dec 2017

Price Transparency in the Boating Industry

Learn how transparency in pricing can better qualify prospects and match them with a vessel that’s a right fit for their budget.

10 Apr 2017

Is My Company’s Home Page Too Cluttered?

Feeling like the home page of your website is reaching critical mass? Learn more about home page clutter, how it got that way and the ultimate remedy...

04 Aug 2016

How to Foster Brand Loyalty for Your Outdoor Company

Brand loyalty is everything for a long-lasting company. Brand loyalty is when your customers go out of their way to promote your product or choose to purchase items from your brand exclusively, without being paid and despite potentially having to pay a premium for the product. This is huge.

02 Jun 2016

What Would Our Company Blog About?

Ever sit down to write a blog article and find that 15 minutes later you're still staring at the cursor on a blank page? Yeah, us too! This article deals directly with the question "What would our company blog about"? Enjoy!

19 May 2016

Engaging Your Audience Through Story

Do you find that the messaging of your print collateral, digital content, and social media channels isn’t increasing conversions? Maybe your content doesn't drive more traffic to your site, or lead to growth in your business? Your problem could lie in the story you are conveying. Your narrative may not be clear to your audience. We are going to explore why story is important for your company. We'll also look at how to (intentionally) tell the story you want your consumers/clients to respond to. And do it clearly as well as concisely.

03 May 2016

How do I get started with email marketing?

Despite how often you might find yourself deleting half your inbox to get down to what really matters, email marketing remains one of the most effective ways to announce products, recap your company's month of work, and generally stay in front of your potential customers.

Marketing Tips, Insights and Blogs