Marketing Tips, Insights and Blogs

Google Ads can be a powerful tool for fishing charters — but only if you know how to use them. This guide breaks down how search ads work, when they make sense, and what it takes to run a successful campaign.

Your Google Business Profile is one of the most powerful tools you have as a fishing guide or charter operator. In this guide, we’ll walk you through how to claim your listing, set it up the right way, and optimize it to help you show up in local search—so more customers can find and book with you.

Online booking isn’t just convenient—it can help you land more trips, save time, and keep your charter business running smoothly. Here’s what to consider.

Not sure whether to focus on Google or Tripadvisor for your fishing charter reviews? Here’s why the smartest guides use both—and how it helps drive more bookings.

Your fishing lodge’s website isn’t just a source of info—it’s your first chance to show guests what the trip feels like. Here’s how to make it connect.

Marketing changes constantly — but fishing guides don’t need to chase every trend to stay booked. Here’s how to focus on what matters most.

TripAdvisor may not be your main booking source—but for fishing lodges, it’s still a powerful tool for building trust, improving visibility, and attracting new guests.

Repeat clients are the backbone of a successful guide or charter business — they book early, come back often and refer others. In this article, we break down how to turn one-time trips into long-term relationships with simple, intentional follow-up.

Most fishing lodges have great photos—but few build real trust. Learn how to use reviews, testimonials, and guest feedback to stand out and drive more bookings.

Struggling with what to charge? Learn how fishing charters and guides can price with confidence, stand out in their market and stop competing on price alone.