Instagram is one of the best places to scout out new companies – especially ones that (at least, you’d assume) have some beautiful fishing photography. Below are some of our favorite flats and fly fishing accounts on Instagram and a little about why (spoiler: beautiful fish and photos)…


Bonefish and Tarpon Trust

Head over to the BTT blog or Facebook page today to check out the great article on tarpon by JoEllen Wilson, BTT's Juvenile Tarpon Habitat Program Manager. (Photo: Shane Smith) #tarpon #keepemwet

A post shared by Bonefish & Tarpon Trust (BTT) (@bonefishtarpontrust) on

We might be a little biased (since we work with these fine folks), but BTT does a ton of good for bonefish, tarpon, permit, and flats fisheries in general. Since they’re able to collect imagery from lots of independent folks, they have some of the nicest flats pics out there.

  Check Out Their Account


Yellow Dog Fly Fishing

Special Announcement! Yellow Dog Flyfishing Adventures is giving away THREE free trips to Cuba and TWELVE other winners will win fly fishing gear from our sponsors. The link is live on Yellow Dog's Instagram Page. Good luck! @simmsfishing @thedrakemagazine @confluencefilms @yeti @costasunglasses @hatchoutdoors #flyfishing #flyfishingcuba #bonefish #tarpon #permit #saltwaterflyfishing #flyfishingjunkie #flyfishingnation #flyfishingaddict #onthefly #doublehaul

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Yellow Dog focuses on fly fishing-specific travel. They’ve got photos from some of the prettiest places on earth to fish, so make sure you hit “follow” on this one for sure!

  Check Out Their Account


The Fly Fishing Nation

The big swells are over, time to focus on Bonefish again! @fishlosroques @patagonia_flyfish @Loop_tackle @costaflyfishing @aquatech_imagingsolutions #flyfishingnation #flyfishing #bonefish #losroques

A post shared by Fly Fishing Nation® MediaGroup (@theflyfishingnation) on

This mix of anglers, photographers, and guides guarantees stunning images and even more stunning fish. How can you go wrong with the originators of one of the most prolific fly fishing hashtags – #flyfishingnation?

  Check Out Their Account


Patagonia Fly Fish

@fingercolt relishing a moment with his first tarpon before releasing it. @keepemwetfishing Photo @theflyfishingnation @patagonia #seewhatsoutthere #chaseit #flyfishing #keepemwet #tarpon #adventuretravel #fishneedwater

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You know Patagonia by their clothing, but this Instagram account is solely for fly fishing enthusiasts! It’s not limited to just the flats, but there are quite a few gorgeous flats pics mixed in this one.

  Check Out Their Account


SkinnyWaterCulture

Monday reds with @austinlowery20 are way better than those #MondayBlues #redfish #redfishonfly #skinnywaterculture #swccollective #flyfishing #catchandrelease

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SkinnyWaterCulture, as the name implies, is all about that shallow-water fishing. Between the apparel, events, and just fishing, these folks are worth a follow if you want to be in the loop with all things shallow water fishing!

  Check Out Their Account


Hatch Outdoors

New Release: 9 Plus Finatic with high performance CORK DRAG. Perfect for chasing tarpon at sunrise. Photo: Finatic @BryanGregsonPhotography #FINATIC #HATCHOUTDOORS #HATCHREELS #FINATICAL #AprilFools #FlyFishing #ObviouslyKidding

A post shared by Hatch Outdoors, Inc (@hatchoutdoors) on

Beautiful reels. Need we say more? No, but we will. Reels are pretty on their own, but Hatch has some of the prettiest around. (Their epic Instagram pictures aren’t too bad either!)

  Check Out Their Account


Derek DeYoung

Just doin my part to bring some art to the front of the Square Grouper. Janell DeYoung and Rob Kramarz did a great job on the lettering. #tarpononthefly #tarponart #derekdeyoung #fishart #squaregrouper #mynewjoint

A post shared by Derek DeYoung (@derek.deyoung) on

Derek is not only an avid fisherman, but also a flats-focused artist. And a super great one at that! Follow Derek to not only get your flats fix, but be inspired by his breathtaking artwork.

  Check Out His Account


Silver Kings

Runnin' the ditch. #silverkings #islamorada #fishthelegend #builtforthewild #seadeked #divein

A post shared by Silver Kings (@silverkingstv) on

We had to include at least one TV show in here.. and why not the one that focuses on our favorite fish around here – the tarpon. If you’re into epic drone shots and beautiful filmography of tarpon getting hooked, this is the Instagram (and show) for you.

  Check Out Their Account


YETI

Follow our friends at @BadfishTV on their road trip across the country in search of fish and adventure. #BuiltForTheWild #Outbound17

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YETI almost seems too easy for one of these lists. Heck, you probably already follow them anyway. Why wouldn’t you? They have amazing photography, great products, and a passion for the outdoors (like us!).

  Check Out Their Account


Abel Reels

#Repost @evoloutdoors with @repostapp ・・・ Okay…a little Abel obsessed! USA made – 👊🗻 #flyfish #abelreels #craftedforchaos #flyfishing #madeinusa

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If there’s one thing you can’t get enough of as an angler, it’s beautiful reels. Abel reels are pretty and they’re quality. What more could you ask for?

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The Drake Magazine

Hooking your first big tarpon on a fly will change how you look at the sport. Landing one may change you, forever. This shot: up close and personal off the Gulf Coast. From the filming of 120 Days, by @yeti and @feltsoulmedia #thedrakemagazine #builtforthewild #shallowwaterexpeditions #tarpon #tarpononthefly #summeriscoming

A post shared by The Drake Magazine (@thedrakemagazine) on

If there’s a fly fishing company that does it all, it’s The Drake Magazine. Between their long-form pieces, short essays, reports, and actually fishing, we’re not even sure how they have time for Instagram. But they do and it’s great!

  Check Out Their Account


Reel Local

Swipe to see more➡We are Now Taking orders for Custom Fly Box Art. Fathers Day is around the corner, get him a one of a kind gift👍Ships worldwide🌍 . Email ReloGear@Gmail.com or DM us to place an order📲✔🖌 Www.ReloGear.com . ▪Includes a new Cliff Box Beast or Beast ▪Custom Hand Painted ▪Clear Coat layer for protection.

A post shared by David Danforth (@reellocal) on

How many ways could we get a tarpon picture on this page? Not enough! Beyond the artwork on.. tackle boxes?.. Reel Local creates all sorts of beautiful apparel, framed pieces, and just about anything you can paint a shallow water fish on.

  Check Out Their Account


World Angling

Mr. Pink getting it done! 📷: @captwillbenson | #flyfishing #flyfish #saltwaterflyfishing #permit #permitonfly #mrpink #12wt #worldangling #costaflyfishing #beavertailskiffs #bonefishtarpontrust

A post shared by WorldAngling (@worldangling) on

Most of the content on this account is actually video, so we’re not even doing them justice here. Go check out what these fishing guides and filmmakers are up to if you want to be inspired.

  Check Out Their Account


Nautilus Reels

From the mangroves to the flats, a sweet setup in every way. Ph: @239flies #flyfishing #nautilusreels

A post shared by Nautilus Reels (@nautilusflyreels) on

Two reels companies just wasn’t enough, so we added a third. You get it by now, right? Beautiful reels + beautiful photography = follow!

  Check Out Their Account


Social Media Is Important!

While this was just a sampling of some of our favorite accounts, we can’t stress enough how important social networks are to marketing your fishing industry business. It’s a laid-back way for people to check out who you are, what you do, and what you stand for. Nine times out of ten, that’s more important than a listing of services or products you provide.

If you want to learn more about how you should be handling your social media (or want some help doing it), we’d love to hear from you!


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