Insights: Email

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Written by Marcus Burnette on February 16, 2018

Sending Email Campaigns to Previous Customers Matters Too

When you think of marketing campaigns, you generally assume that you’re going to target new business. In this article, we talk about how you can get new business by emailing previous customers.

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Written by TJ Rogers on April 28, 2017

Designing Successful Emails for the Fishing Industry

Do you send out emails for your business only to receive little engagement, slow customer growth, as well as no real increase in leads generated? Below are some tips, techniques, and things to consider when designing your emails that will make your campaigns more successful!

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Written by Marcus Burnette on May 3, 2016

How do I get started with email marketing?

Despite how often you might find yourself deleting half your inbox to get down to what really matters, email marketing remains one of the most effective ways to announce products, recap your company’s month of work, and generally stay in front of your potential customers.

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Written by Susan Rieckmann on August 7, 2015

A Social Media Strategy That Encourages Anglers to Renew Licenses

The other day I ran across an alarming article in Fishing Tackle Retailer Magazine titled 68 Percent of all Fishing License Holders Do Not Renew.

After some initial thought, I decided not to wade, pole, or paddle through the “why”m but instead focus on what’s important: how do we get anglers to renew their fishing licenses?

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Written by Marcus Burnette on March 28, 2013

Why You Need an Email Newsletter (And What to Do With It)

Email newsletters are great. They can be simple or complex, delivered on any schedule, and can range from promotional to informational to just plain fun. But often, they’re an overlooked part of the brand experience. They walk this middle ground between website and social media.

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Written by Marcus Burnette on June 20, 2011

Can I Include a Form in an Email?

Ever consider adding a form to an HTML email? Well, based on our research – it’s not the best idea. In fact, very few email clients will support a form inside of an email. Read on to see our research and handy comparison chart of which email clients do and don’t support forms.

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