How to Allocate Your Marketing Budget: Branding, Traditional & Digital Strategies
Generate better leads and gain more customers through digital marketing by appropriately allocating your marketing spend.
The Modern Marketing Ecosystem and Its Components
In order for your marine, paddlesports or fishing company to generate opportunity through its marketing, it needs a well-balanced marketing engine full of inbound and outbound tactics.
What Does a Website Cost for a Boat Company? (And How Should I Budget for It?)
I could cut right to the chase and give you a dollar figure for your new website. I could also cop out and tell you that it will cost between a few hundred dollars and a million dollars. I’m not going to do either of those, though. Stick with me for just a little bit […]
What You Should Know About SEO and SEM Today
Learn how to develop an SEO and SEM strategy for your boating company. In this post we share the difference between “pull” and “push” marketing and why content is STILL king.
Price Transparency in the Boating Industry
Learn how transparency in pricing can better qualify prospects and match them with a vessel that’s a right fit for their budget.
Leveraging Video to Grow Your Business
In a Huffington post article from a few years back, the opening statement exclaimed, “If a picture is worth a thousand words, then a video is worth a million.” It’s a statement that is hard to argue. The moving picture can stir up emotion and engage the viewer through movement, changes in pacing, mood set by color […]
