Inshore Fishing Adventures Fort Pierce Fishing Charters with Captain Mark Wright

Marketing StrategyLogo DesignIdentity DesignWeb Development

Capt. Mark Wright is a full-time Fort Pierce fishing guide who provides enjoyable & memorable angling experiences from Central Florida’s East Coast on the fabled waters of the Indian River Lagoon and Fort Pierce Inlet.

“Captain Mark” realized that, with a shift from the Space Coast to Fort Pierce, he would need a bit of a brand refresh. Our Team at Thrive identified which parts of his Central Florida brand could move forward and what elements needed some updating. The results included a revitalized visual presence, a logo redesign, and a mobile-friendly website along with improved search rankings and traffic… all of which has lead to increased bookings!

Taking a Bite out of a New Logo

Often brand refreshes include updating existing logos and similar identity elements. For Inshore Fishing Adventures, we needed to start new and wanted to create a logo that would stand the test of time, attract casual as well as die-hard anglers & be easily recognizable.

Through our creative process we designed a logo that’s strong, descriptive of the type of fishing Capt. Mark does, and looks killer on his new business cards!

Because Fishing Guides Need Collateral, Too!

With a solid website and an active social media following, you might think that a fishing guide doesn’t need any marketing collateral. If so, you’d be wrong.

While you don’t need a lot, having the right business card, a proper thank you card and a few strategic pieces can separate you from the crowd.