Marketing Strategy•Logo Design•Identity Design•Web Development
Capt. Mark Wright is a full-time Fort Pierce fishing guide who provides enjoyable & memorable angling experiences from Central Florida’s East Coast on the fabled waters of the Indian River Lagoon and Fort Pierce Inlet.
“Captain Mark” realized that, with a shift from the Space Coast to Fort Pierce, he would need a bit of a brand refresh. Our Team at Thrive identified which parts of his Central Florida brand could move forward and what elements needed some updating. The results included a revitalized visual presence, a logo redesign, and a mobile-friendly website along with improved search rankings and traffic… all of which has lead to increased bookings!
Often brand refreshes include updating existing logos and similar identity elements. For Inshore Fishing Adventures, we needed to start new and wanted to create a logo that would stand the test of time, attract casual as well as die-hard anglers & be easily recognizable.
Through our creative process we designed a logo that’s strong, descriptive of the type of fishing Capt. Mark does, and looks killer on his new business cards!
With a solid website and an active social media following, you might think that a fishing guide doesn’t need any marketing collateral. If so, you’d be wrong.
While you don’t need a lot, having the right business card, a proper thank you card and a few strategic pieces can separate you from the crowd.