Marketing insights for water-minded brands
Ever sit down to write a blog article and find that 15 minutes later you’re still staring at the cursor on a blank page? Yeah, us too! This article deals directly with the question “What would our company blog about”? Enjoy!
By Jay Rieckmann on June 2, 2016
Do you find that the messaging of your print collateral, digital content, and social media channels isn’t increasing conversions? Maybe your content doesn’t drive more traffic to your site, or lead to growth in your business? Your problem could lie in the story you are conveying.
Your narrative may not be clear to your audience. We are going to explore why story is important for your company. We’ll also look at how to (intentionally) tell the story you want your consumers/clients to respond to. And do it clearly as well as concisely.
By on May 19, 2016
Despite how often you might find yourself deleting half your inbox to get down to what really matters, email marketing remains one of the most effective ways to announce products, recap your company’s month of work, and generally stay in front of your potential customers.
By on May 3, 2016
With the popularity of blogging, social media and other forms of inbound marketing, we’re often asked if blogging is effective for the outdoor industries. The first question I ask is “Do your customers and prospects have questions they’d like answers to?” As any outdoorsman knows, we often have far more questions than answers when it comes to our outdoor pursuits.
By Jay Rieckmann on April 28, 2016
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Female anglers make up a healthy and growing population in the recreational fishing industry. Marketers and retailers should take note that, if you’re not catering to women, you could be missing the boat!
By Jay Rieckmann on September 24, 2015
In today’s market, attracting customers in the outdoor industry begins with the logo. So, whether you are starting a new company or are considering updating your logo, here are some pointers to get you started.
By Susan Rieckmann on September 18, 2015
For outdoors brands, your website is at the heart of your brand’s community. Discover the best ways to leverage your site to establish brand connection.