Marketing insights for water-minded brands
We live in a fast paced world. I’m sure this isn’t new information to you. We process what we need to and the rest falls by the wayside. Because so much can be said with the right photo, we often rely on photography to get the point across at a speed that words just can’t.
When selecting imagery for a project, you only have a few choices: you can shop for stock photography, you can take your own photos, or you can hire a professional photographer. In this article, take a look at the pros and cons of each so you can decide when to use stock images, and when to go pro.
By Marcus Burnette on May 31, 2013
Ever feel like looking for something on the web is akin to the proverbial “needle in a haystack”? Us too. And it can be frustrating.
When you are designing, developing and marketing your website – you should do everything possible to make the content in your website easy to find. This isn’t only accomplished through the design of your site, but also takes into consideration how folks are getting to your site and its content in the first place.
By Jay Rieckmann on May 23, 2013
Like to learn more about the psychology of website design? This article touches on how elements of your website effect your users’ behavior.
By Jay Rieckmann on April 19, 2013
Email newsletters are great. They can be simple or complex, delivered on any schedule, and can range from promotional to informational to just plain fun. But often, they’re an overlooked part of the brand experience. They walk this middle ground between website and social media.
By Marcus Burnette on March 28, 2013
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Social media has become an effective way for businesses to promote their companies. Social media marketing does not simply mean creating a Facebook or Twitter page and then never touching it again, it means creating a Facebook or Twitter page and keeping up with it on a day-to-day, or weekly basis. In this article I will discuss the key factors to a company successfully utilizing social media pages.
By Susan Rieckmann on March 23, 2013
The idea that content is king and that every company that has a website (if you don’t, call us immediately;) should adopt and implement an online content strategy is nothing new. At last check, doing a Google search for “content strategy” returned some 97+ million page results. In other words, lots (and lots) has been said and will be written of the importance of content strategy and how it relates to organic search results (the free listings at any given search engine).
By Jay Rieckmann on February 8, 2013
For outdoors brands, your website is at the heart of your brand’s community. Discover the best ways to leverage your site to establish brand connection.