Marketing insights for water-minded brands
Our pitch to new clients differs depending on the industry and client needs, but there are several topics we always include in the discussions. We always want to let new clients know about our company. We always review our process and how we set deliverables and deadlines. But the one topic that seems to get the most time is SEO, content strategy, and social media.
By on August 2, 2013
Did you know that since 1990 big businesses eliminated 4 million jobs? Sounds about right to me but what surprised me is that small businesses have added 8 million jobs in that time.
That’s right, the little guy is standing up to the big box giants. 23 million small businesses make up 54% of U.S. sales. That’s impressive.
By Susan Rieckmann on June 20, 2013
We live in a fast paced world. I’m sure this isn’t new information to you. We process what we need to and the rest falls by the wayside. Because so much can be said with the right photo, we often rely on photography to get the point across at a speed that words just can’t.
When selecting imagery for a project, you only have a few choices: you can shop for stock photography, you can take your own photos, or you can hire a professional photographer. In this article, take a look at the pros and cons of each so you can decide when to use stock images, and when to go pro.
By on May 31, 2013
Ever feel like looking for something on the web is akin to the proverbial “needle in a haystack”? Us too. And it can be frustrating.
When you are designing, developing and marketing your website – you should do everything possible to make the content in your website easy to find. This isn’t only accomplished through the design of your site, but also takes into consideration how folks are getting to your site and its content in the first place.
By Jay Rieckmann on May 23, 2013
Each month, we send out a digest of our latest articles, new white papers, and upcoming webinars! Sign up and we'll deliver them right to your inbox.
Like to learn more about the psychology of website design? This article touches on how elements of your website effect your users’ behavior.
By Jay Rieckmann on April 19, 2013
Email newsletters are great. They can be simple or complex, delivered on any schedule, and can range from promotional to informational to just plain fun. But often, they’re an overlooked part of the brand experience. They walk this middle ground between website and social media.
By on March 28, 2013
For outdoors brands, your website is at the heart of your brand’s community. Discover the best ways to leverage your site to establish brand connection.