Thrive Insights

Marketing insights for water-minded brands

The Psychology of Web Design

Like to learn more about the psychology of website design? This article touches on how elements of your website effect your users’ behavior.

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By Jay Rieckmann on April 19, 2013

Why You Need an Email Newsletter (And What to Do With It)

Email newsletters are great. They can be simple or complex, delivered on any schedule, and can range from promotional to informational to just plain fun. But often, they’re an overlooked part of the brand experience. They walk this middle ground between website and social media.

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By Marcus Burnette on March 28, 2013

Make Social Media a Priority

Social media has become an effective way for businesses to promote their companies. Social media marketing does not simply mean creating a Facebook or Twitter page and then never touching it again, it means creating a Facebook or Twitter page and keeping up with it on a day-to-day, or weekly basis. In this article I will discuss the key factors to a company successfully utilizing social media pages.

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By Susan Rieckmann on March 23, 2013

Get More Readers with SEO for Blog Articles

The idea that content is king and that every company that has a website (if you don’t, call us immediately;) should adopt and implement an online content strategy is nothing new. At last check, doing a Google search for “content strategy” returned some 97+ million page results. In other words, lots (and lots) has been said and will be written of the importance of content strategy and how it relates to organic search results (the free listings at any given search engine).

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By Jay Rieckmann on February 8, 2013

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Logo Design Process: What Does it Really Take?

Brand logo design has been a core creative service that FliteHaus has provided since our beginnings in 1994. One of the fundamental elements of branding, the importance of the corporate logo to the overall brand can’t be denied. Imagine Nike without the Swoosh or Coca-Cola without their trademark red!

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By Susan Rieckmann on July 18, 2012

Justify the Cost of Logo Design with the Value of Your Brand

So, what does a logo design cost and how is that justified through the value the logo design brings to your brand? FliteHaus has been designing and developing logos for clients since we opened our Orlando advertising agency in 1994. Read on to better understand the cost/value relationship in logo design.

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By Marcus Burnette on July 13, 2011