Insights: Web Development

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Written by Marcus Burnette on December 6, 2018

Our Website Design Process: Steps Toward Ensuring Your Success

Boating brands’ websites never fail to surprise us with their mistakes. Learn what these are and how we avoid them in our own website design and development.

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Written by Jay Rieckmann on September 25, 2018

Your Website is the Most Important Marketing Tool You Have

Think about it – any time you want to learn more about a company, product or service, what’s the first thing you do? Pull up your search engine of choice (67% of search share goes to Google btw) and start typing. What you find (or don’t) often immediately shapes your perception of the company or brand you’re researching and weighs heavily on your decision-making.

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Written by Jay Rieckmann on January 18, 2018

The Modern Marketing Ecosystem and Its Components

In order for your marine, paddlesports or fishing company to generate opportunity through its marketing, it needs a well-balanced marketing engine full of inbound and outbound tactics.

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Written by Marcus Burnette on January 18, 2018

What Does a Website Cost for a Boat Company? (And How Should I Budget for It?)

I could cut right to the chase and give you a dollar figure for your new website. I could also cop out and tell you that it will cost between a few hundred dollars and a million dollars. I’m not going to do either of those, though. Stick with me for just a little bit […]

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Written by TJ Rogers on January 3, 2018

The Role Your Website Plays in Your Brand’s Marketing Ecosystem

Have you truly considered what role your website plays in your overall marketing ecosystem?

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Written by Marcus Burnette on January 2, 2018

What You Should Know About SEO and SEM Today

Learn how to develop an SEO and SEM strategy for your boating company. In this post we share the difference between “pull” and “push” marketing and why content is STILL king.

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