Written by Jay Rieckmann on April 28, 2016
With the popularity of blogging, social media and other forms of inbound marketing, we’re often asked if blogging is effective for the outdoor industries. The first question I ask is “Do your customers and prospects have questions they’d like answers to?” As any outdoorsman knows, we often have far more questions than answers when it comes to our outdoor pursuits.
Written by Marcus Burnette on August 21, 2015
If you’ve met with any number of agencies, you have definitely been told that you need to have a blog. But why?
Find out what a blog is and how you can leverage one to boost page rank and drive traffic.
Written by Susan Rieckmann on May 19, 2015
Striving to lure the perfect customer takes some creative chumming of the water, but once you’ve got an established brand, you will reap the rewards with new customers that become lifelong supporters. Reeling in your perfect brand is the best place to start.
Whether you have a new or established business, it’s important to understand that your brand is vitally important. A great brand is similar to the traditional handshake that most value and appreciate. Building your brand does not need to be difficult as long as you are what you represent. Start with building on these four simple elements to build your brand.
Written by Susan Rieckmann on February 11, 2015
Like to learn how you can make your recreational marine industry brand shine? In this article we break down a few key components to happy sailing.
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Written by Marcus Burnette on January 30, 2015
Instagram is fantastic. Every time you open the app, you’ll find inspiration, humor, or just beautiful eye candy. If you don’t have it installed on your phone, go do it now. Then check out a few of our favorites to get you started!
Written by Marcus Burnette on August 2, 2013
Our pitch to new clients differs depending on the industry and client needs, but there are several topics we always include in the discussions. We always want to let new clients know about our company. We always review our process and how we set deliverables and deadlines. But the one topic that seems to get the most time is SEO, content strategy, and social media.
For outdoors brands, your website is at the heart of your brand’s community. Discover the best ways to leverage your site to establish brand connection.