Written by Jay Rieckmann on October 1, 2018
In the boating industry, events are about more than exposure. From demo days to competition sponsoring, learn how to attract customers and connect to owners.
Written by Jay Rieckmann on September 25, 2018
Think about it – any time you want to learn more about a company, product or service, what’s the first thing you do? Pull up your search engine of choice (67% of search share goes to Google btw) and start typing. What you find (or don’t) often immediately shapes your perception of the company or brand you’re researching and weighs heavily on your decision-making.
Written by TJ Rogers on September 17, 2018
Step-by-step guide to help you prepare for your next boating or fishing trade show event. Learn how to do it right and maximize your ROI.
Written by Jay Rieckmann on September 13, 2018
You build high-quality, well-crafted boats. But your sales are down. Learn how to elevate your branding to increase profit and attract buyers.
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Written by Jay Rieckmann on September 3, 2018
Your customers’ stories are your best sales tool. Learn how to use social proof as part of a strong marketing plan for your boating business.
Written by Jay Rieckmann on August 27, 2018
Investing the time, energy and budget into strong copy, video and photography will connect your boating brand to your customers and convert sales.
For outdoors brands, your website is at the heart of your brand’s community. Discover the best ways to leverage your site to establish brand connection.