Written by Marcus Burnette on January 28, 2019
If you fail to represent existing customers on your website, you’re missing out on sales as a boating manufacturer. Learn where you went wrong.
Written by Jay Rieckmann on January 22, 2019
Sales reps, retail buyers and in-store associates are all selling your products. Make sure they are equipped with the information and inspiration to tell your brand story.
Written by Jay Rieckmann on December 18, 2018
Searching for the secret to SEO? Stop and consider the content on your website. Learn how to improve your Google ranking results with dynamic content.
Written by Marcus Burnette on November 28, 2018
Deciding which digital retail platform is right for your brand comes down to a few key questions. Learn where to get started today.
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Written by Jay Rieckmann on October 1, 2018
In the boating industry, events are about more than exposure. From demo days to competition sponsoring, learn how to attract customers and connect to owners.
Written by Jay Rieckmann on September 25, 2018
Think about it – any time you want to learn more about a company, product or service, what’s the first thing you do? Pull up your search engine of choice (67% of search share goes to Google btw) and start typing. What you find (or don’t) often immediately shapes your perception of the company or brand you’re researching and weighs heavily on your decision-making.
For outdoors brands, your website is at the heart of your brand’s community. Discover the best ways to leverage your site to establish brand connection.