Insights: Articles

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Written by Marcus Burnette on November 15, 2018

10 Ways to Host a Flawless Owners Event for Your Boating Brand

Learn how to plan and execute a successful event for your boating brand with these top 10 tips. Get started today for a winning occasion that drives sales.

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Written by Jay Rieckmann on October 30, 2018

How a Strong Brand Culture Drives Sales for Boat Builders

Differentiate your boating brand by putting your version of the ideal, on-water lifestyle on display. Learn how to inspire owners and increase sales.

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Written by TJ Rogers on October 23, 2018

Smart Ways Fishing & Paddlesports Brands Can Manage Social Media Marketing

Successful social media for fishing and paddlesports brands combines strategy and execution. Learn how to get your brand’s social media strategy on the right track.

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Written by Jay Rieckmann on October 16, 2018

Online Advertising for Fishing & Paddlesports Brands: 4 Top Channels

When marketing a fishing or paddlesports company, there are so many options for online advertising. Learn your brand’s best options for ads – PPC, display, social, and video – and get started today!

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Written by Jay Rieckmann on October 1, 2018

How to Host Boating Events that Lure Prospects & Loyalists

In the boating industry, events are about more than exposure. From demo days to competition sponsoring, learn how to attract customers and connect to owners.

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Written by Jay Rieckmann on September 25, 2018

Your Website is the Most Important Marketing Tool You Have

Think about it – any time you want to learn more about a company, product or service, what’s the first thing you do? Pull up your search engine of choice (67% of search share goes to Google btw) and start typing. What you find (or don’t) often immediately shapes your perception of the company or brand you’re researching and weighs heavily on your decision-making.

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