Written by TJ Rogers on September 17, 2018
Step-by-step guide to help you prepare for your next boating or fishing trade show event. Learn how to do it right and maximize your ROI.
Written by Jay Rieckmann on September 13, 2018
You build high-quality, well-crafted boats. But your sales are down. Learn how to elevate your branding to increase profit and attract buyers.
Written by Jay Rieckmann on September 3, 2018
Your customers’ stories are your best sales tool. Learn how to use social proof as part of a strong marketing plan for your boating business.
Written by Jay Rieckmann on August 21, 2018
By telling the story of your brand’s heritage and boating lifestyle, you you’ll attract and engage the attention of prospective customers researching online.
Written by Marcus Burnette on August 14, 2018
The visual nature of Instagram and the social network’s demographics are ideal for marketing your boating brand. Learn the best practices for easy sharing.
Written by Susan Rieckmann on August 9, 2018
Is your brand speaking the same language as your customers’? Your tone, terminology, and messaging should align with avid sportsmen and novices alike.