Jay Rieckmann

Creative Director & Principal

Jay and his wife Susan founded Thrive in 1994. But what makes Jay great at what he does? Is it the time he spent in the hospitality industry? Or the time he spent as a wholesale manager for Panama Jack Suncare? A sales rep for Aloe Up Suncare? Or maybe the countless hours he spends on the water chasing tarpon? It could be the 20+ years of experience as the Leader of Thrive Creative Labs.

More likely it’s a combination of all of these things that makes Jay who he is and why he is known for his integrity, honesty and passion for the outdoors and marketing.

Always looking to expand his knowledge Jay is a self-professed, life-long student of all things marketing, strategy and outdoor pursuits. And just as much as he likes learning, he loves sharing and teaching. It’s just part of his DNA.

When Jay’s not at the helm of Thrive, you can find him on his skiff in Mosquito Lagoon, wading the flats of the Indian River, surfing the local beaches or traveling. Where you won’t find him, is inside…