Consistency is hard when it comes to social media, there's no doubt about it. As business owners and employees, everyone is responsible for creating content for the company - one way or another. With social media, the frequency required can be daunting, but hopefully this article will serve as both inspiration and a guide to the sort of tone each of the main social networks demands.
Feeling like the home page of your website is reaching critical mass? Learn more about home page clutter, how it got that way and the ultimate remedy...
Without going into a deep dive of our process, the Visual Inventory is an early step in how we develop new websites. It provides a quick, low-barrier-to-entry point to start a design conversation. But what is it exactly?
The year 2016 is officially over (whew) and it's on to 2017. Each year we get together as a team to recap what went well, what didn't go so well, and how to move forward. Check out a quick summary of that session and then we get onto the more exciting news: we have a new website!
In a Huffington post article from a few years back, the opening statement exclaimed, “If a picture is worth a thousand words, then a video is worth a million.” It's a statement that is hard to argue. The moving picture can stir up emotion and engage the viewer through movement, changes in pacing, mood set by color and composition, as well as move people through sound and music choices. And that's before you add in dialog or narration.
written by Jay Rieckmann on August 11, 2016
Outdoor companies, marketing their products to Millennials, should take note - only true authenticity is going to create a connection with your brand. This article discusses talking story with Millennials and creating real engagements through digital channels.
written by Marcus Burnette on August 4, 2016
Brand loyalty is everything for a long-lasting company. Brand loyalty is when your customers go out of their way to promote your product or choose to purchase items from your brand exclusively, without being paid and despite potentially having to pay a premium for the product.
This is huge.
Ever sit down to write a blog article and find that 15 minutes later you're still staring at the cursor on a blank page? Yeah, us too! This article deals directly with the question "What would our company blog about"? Enjoy!
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You look like a nice outdoor company,
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