Without going into a deep dive of our process, the Visual Inventory is an early step in how we develop new websites. It provides a quick, low-barrier-to-entry point to start a design conversation. But what is it exactly?
The year 2016 is officially over (whew) and it's on to 2017. Each year we get together as a team to recap what went well, what didn't go so well, and how to move forward. Check out a quick summary of that session and then we get onto the more exciting news: we have a new website!
In a Huffington post article from a few years back, the opening statement exclaimed, “If a picture is worth a thousand words, then a video is worth a million.” It's a statement that is hard to argue. The moving picture can stir up emotion and engage the viewer through movement, changes in pacing, mood set by color and composition, as well as move people through sound and music choices. And that's before you add in dialog or narration.
written by Jay Rieckmann on August 11, 2016
Outdoor companies, marketing their products to Millennials, should take note - only true authenticity is going to create a connection with your brand. This article discusses talking story with Millennials and creating real engagements through digital channels.
written by Marcus Burnette on August 4, 2016
Brand loyalty is everything for a long-lasting company. Brand loyalty is when your customers go out of their way to promote your product or choose to purchase items from your brand exclusively, without being paid and despite potentially having to pay a premium for the product.
This is huge.
Ever sit down to write a blog article and find that 15 minutes later you're still staring at the cursor on a blank page? Yeah, us too! This article deals directly with the question "What would our company blog about"? Enjoy!
Do you find that the messaging of your print collateral, digital content, and social media channels isn’t increasing conversions? Maybe your content doesn't drive more traffic to your site, or lead to growth in your business? Your problem could lie in the story you are conveying.
Your narrative may not be clear to your audience. We are going to explore why story is important for your company. We'll also look at how to (intentionally) tell the story you want your consumers/clients to respond to. And do it clearly as well as concisely.
Despite how often you might find yourself deleting half your inbox to get down to what really matters, email marketing remains one of the most effective ways to announce products, recap your company's month of work, and generally stay in front of your potential customers. But, how do earn your place in the inbox? How do you even get to the right inboxes?
Subscribe to our monthly wrap-up and you'll gain new insight and perspective on taking your outdoor company to the top of the mountain. You can rely on us to inspire your creative thinking and challenge the status quo!
You look like a nice outdoor company,
but are you courageous?
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